Up until the 1970's marketing had got boring. The TV and radio ads with their little jingles and catchy sayings were getting predictable and the public could see right through it. It wasn't bringing customers in like it was before and something needed to change. In 1984 Jay Conrad released a book called 'Guerrilla Marketing'. It revolutionised marketing. The book didn't reveal any secret that the big, proffesionals didn't already know. However, it let the little businesses in on the secrets of the trade. These small companies used this new knowledge to create a new type of advertising. They didn't make their ads preachy or educational, they got he consumer involved. Like this advert for skydiving that makes you feel like your suspended over the city. These adverts are spectacles that make you stop and look and in turn notice the company creating them. Interesting adverts like this allowed smaller companies to overtake their big competitors because it made people pay attention. Big companies such as Nikon, McDonalds, Sharpie, Discovery Channel and National Geographic have all successfully created marketing campaigns using Guerrilla advertising.
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This Advert is so affect because it looks so real. If you noticed it as you were walking past you would be surprised and jump back, thinking 'why are there people taking photos of me?'. Once you had realised it wasn't real you would want to know who had fooled you so well, therefore spreading the Nikon name. The use of an LED board means that the flashes of the camera will be brighter as they are white making it feel more realistic for the person walking past.
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Usually the crossing lines are white, changing these to yellow doesn't only make them resemble McDonalds fries, it also means that someone who may not look to their right or left and see the large red McDonalds box may see that below them the lines are the wrong colour. This prompts them to look around to see why, Perhaps they are on the wrong crossing. They would then notice the large distinct and well known McDonalds logo. This is so smart because McDonalds has involved itself in a very ordinary and everyday action. Crossing the road is something you do everyday but if you use this crossing, every time you do it you will walk away with McDonalds in your thoughts. This then makes it more likely for you to think to have McDonalds for your lunch
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This not only gives an example of something you can do with a sharpie pen, it is a fun activity that you can actually participate in. Everyone loves games and making this interactive turns it into a game. A chance to leave your personal mark on this cast, just another mystery message. It is something that you've likely never experienced before and you likely won't forget fast and will go home to tell your friends and family, spreading the Sharpie name. Also it's giving the Sharpie brand a different purpose, before they may have been seen as more practical but now with their sharpie games popping up they will be seen as fun and creative as well as practical.
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The first thing you think when you see this hole in the side of the board is shark. People will likely see it from a distance at first and won't see the writing. This will interest them. 'How has this got here?'. 'What has happened?'. This initial interest will be solved once they can read what's on the board but the interest will hopefully move onto the shows on shark week and make you want to watch it. Also the odd and unique find will probably prove interesting enough to post on social media and tell friends and family about spreading the news about shark week to those who may not have known about it before and as well spreading the Discovery Channel name.
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This photo makes you appreciate the work that goes into creating the National Geographic Magazine. You can see how close the photographer has to get and what they risk doing so by standing in their place. By telling you how long it takes as well shows you how much patience is required. It makes the photo more impressive to see how difficult it is to get it and gives you a new respect for the photographer as you see how challenging their job really is. It is also interactive which makes it more memorable. This makes you want to buy the magazine as you feel like you owe it to the person who has put all this effort and time into getting these photos.
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