The photo in this poster take up three quarters of the page, making it the most prominent thing in the poster. Everything in the poster is in black and white. It could be to make it feel nostalgic and make you think of your 'first love'. It also makes the poster look clean, lots of colours might be distracting and make it feel too busy. The watch at the bottom right is the only colour in the poster, making it stand out more.
In the photo there are two people kissing in a nice, looking car. It is suggested by buying a Bulova watch you will be happy and in love like the people in the photo. It only shows a little bit of the car so it doesn't seem very important. From the small amount you can see though it looks like an expensive car. This gives a feel of class and money, using the snob factor to appeal to people with more money. In the background and the reflection in the car window you can see that there are trees, so perhaps they are in the country side. Cities are considered busy and stressful and the country is relaxing and peaceful. They are trying to convey an image of happiness and comfort with the people in love in the country in their nice car, they have nothing to worry about. Both people in are wearing watches on their left wrist that are clearly displayed in the photo. However 9if you look closely neither watch is the one at the bottom left of the poster. This could be because they are trying to sell 'Bulova' watches instead of the particular watch seen enlarged at the bottom. By having the people wear different watches they are showing off more of the range they offer. There is very little writing in the poster. This makes it quick to read and more memorable, however it offers little information. This may be good as people are interested in what more they can find out or it could be a bad thing as no one knows the prices of the watches and it doesn't even have a link for the Bulova website. The word 'first' is mentioned twice. They could be saying that 'Bulova' is a good company to purchase your first watch from or that you should purchase you first Bulova watch. They also mention history suggesting that Bulova is an old company. 'Love' is in italics making it stand out more. Perhaps they are saying you will love Bulova watches or people will love you because of your Bulova watch. |