There are illustrations of the typewriter instead of photos due to lack of technology at the time. The largest text in the poster tends to be the name of the company or typewriter series. There is also a lot of text and information in quite small text. Today people would be put off by the masses of text and it would not work as advertisement. In the posters there are multiple mottos or saying which is confusing and messy. It makes the sayings less memorable.
TYPEWRITER ADVERTS AFTER 1920
With the introduction of portable type writers also came more colour and more creativity. In previous adverts the only image in the advert is the type writer but these adverts begin to introduce people and other things as well. This made the adverts more interesting. The main market for typewriters were women as typing was mainly a female profession so most of the women in the adverts are elegant or high class looking women. The adverts became a lot more creative and colourful, the others were very plain, the only real creativity being mottos and composition of the advert. It is still illustrations and not photos due to lack of technology.
TYPEWRITER ADVERTS AFTER 1960
After 1960 typewriter adverts became much more creative and colourful, even more so than before. The introduction of electric typewriters saw a new breed of typewriters that are made in bright colours. This was unseen before and gave advertising people a lot more to work with. It also features more people in the adverts and actual scenes or scenarios. Some of the adverts even have actual photos rather than illustrations. Companies also began to build their brand more. Corona created its own mascot, a fox, which features multiple times in their adverts. Royal also featured animals in their adverts but there wasn't a reoccurring character like with Coroners adverts.